VISUAL MERCHANDISING

First Aid Beauty: VM Overhaul 2024

A full visual merchandising update across all retail partners for First Aid Beauty, introducing a modern look while color-coding product franchises for clarity and impact on shelf.

My role included concept development, design, and final production of all graphic elements. I collaborated closely with Sales, Marketing, and the Creative Director to ensure alignment and consistency across all assets.

First Aid Beauty: VM Overhaul 2022

A full visual merchandising update across all retail partners for First Aid Beauty, designed to give consumers a simple and intuitive shopping experience at shelf. The update was recognized by Sephora as a “best-in-class” execution.

My role included concept development, design, and final production of all graphic elements. I worked closely with Sales, Marketing, and the Creative Director to ensure alignment and consistency across assets.

First Aid Beauty: Sephora VM Holiday Overhaul

I designed a limited-run holiday visual merchandising program for Sephora stores in the U.S. and Canada. The update featured silver and gold foil-printed graphics across shelves, creating a festive, elevated look for the season.

My task was to adapt the full range of holiday packaging, extract the most eye-catching elements from each design and build a cohesive, impactful story at shelf.