Hello!

I am a conceptual, hands-on creative and marketing professional with a successful track record in visual merchandising, retail marketing, event design and branding. I take full ownership of projects from start to finish, from developing concepts to final production. I aspire to develop ideas that push the envelope – the best solutions usually come from outside the box! I am a team player and thrive on collaborating with others to get the best outcome. I am always hungry for a challenge, so throw it my way!

• Designed and produced multiple visual merchandising overhauls for retailers such as Sephora US and Canada, Sephora at Kohl’s, ULTA, ULTA at Target, Nordstrom Rack, Sephora EU, Sephora Australia and Sephora Southeast Asia.

• In partnership with First Aid Beauty Sales and Marketing teams, designed a visual merchandising overhaul in 2022 that was recognized by Sephora as a best-in-class example at their annual Strategy Summit, noting that the “design makes it easy for the consumer to navigate and drive ROI in stores.”

• Designed event executions for trade show, retail pop-up and brand activation spaces, including ULTA Field Leadership Conference, Sephora Canada retail pop-ups and Disney’s Springtime Surprise Race Weekend.

• As original art director for SHAPE’s Body Shop event series I created edgy print + digital collateral, which was nominated for a Meredith Excellence in Marketing award in 2017.

• Created advertorials for Vitamin Water, OLLY, The North Face, Garnier, Bioré, Olay, L’Oréal and Walgreens. I also created editorial layouts for LA Confidential, Capitol File, Ocean Drive, Hamptons Magazine and Women’s Health Magazine.

  When I’m not busy doing all this, I am most likely traveling the world, taking a workout class, reading mystery & thriller books or in my kitchen baking (dessert before dinner anyone?)