Hello! I’m Sarah.

I’m a Senior Visual Designer with over 10 years of experience across retail, experiential, and brand design within beauty and consumer categories.

I create in-store graphics and event environments for real retail spaces, where production accuracy and detail matter. Much of my work sits at the intersection of brand and retail, balancing visual ideas with practical execution.

I lead projects from early concept through final delivery, partnering with marketing, sales, vendors, and production teams to ensure the work is cohesive and ready for launch. I’m comfortable navigating both the creative and operational sides of a project, helping teams move from direction to execution with clarity.

Detail-oriented and pragmatic by nature, I care about clean typography, strong visual systems, and making complex work feel clear and well resolved.