EXPERIENTIAL

ULTA FLC: FAB Bodega

Partnered with Gladiator Productions to design and produce First Aid Beauty’s “one-stop shop” skincare booth at the ULTA Field Leadership Conference.

I collaborated with Sales, Education, Marketing, and Creative teams to translate the brand into a fun, experiential format. I designed all graphic elements, which were executed by our vendor to bring the booth to life.

ULTA FLC: FAB Lanes

Partnered with Merestone Productions to design and produce FAB Lanes, an interactive space to “knock out skincare concerns” at ULTA’s Field Leadership Conference.

I collaborated with Sales, Education, Marketing, and Creative teams to translate the brand into a fun, experiential format. I designed all graphic elements, which were executed by our vendor to bring the booth to life.

Sephora Canada Retail Pop-Up Takeover

First Aid Beauty activated eight Sephora stores across Canada to showcase core and new products to consumers. Partnering with Park Creative Studio, the initiative aimed to boost brand engagement and drive sales across Sephora Canada.

I collaborated with Sales, Marketing, and Creative teams on all final graphic elements which were executed by our vendor for in-store execution.