EXPERIENTIAL

This body of work highlights experiential programs developed for large-scale brand activations. Projects were developed in close partnership with cross-functional teams and vendor partners to support feasibility, consistency, and execution at scale.

ULTA Field Leadership Conference:
FAB Bodega, 2023

Role & Scope
Senior Designer, VM & Print · First Aid Beauty (P&G)
Custom experiential booth for ULTA Field Leadership Conference

What I Led

  • Branded experience from concept through launch

  • Large-scale environmental graphics informed by brand storytelling

  • Cross-functional collaboration with Sales, Education, Marketing, Design, and vendor partners

Impact
Delivered an immersive brand experience that reinforced product education and drove engagement across a large-scale event environment

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Sephora Canada Retail Pop-Up
Activation, 2023

Role & Scope
Senior Designer, VM & Print · First Aid Beauty (P&G)
Multi-store Sephora Canada pop-up activation across 8 locations

What I Led

  • Design of pop-up retail environments showcasing core and new product launches

  • Brand system adaptation for temporary retail execution

  • Collaboration with Marketing, Sales, Creative, and external production partners

Impact
Increased brand visibility and engagement through a cohesive, high-impact retail takeover across Canada

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ULTA Field Leadership Conference:
FAB Lanes, 2022

Role & Scope
Senior Designer, VM & Print · First Aid Beauty (P&G)
Interactive experiential installation for ULTA conference

What I Led

  • Design of a gamified booth concept translating skincare concerns into interactive moments

  • Development of experiential touchpoints, signage, and environmental graphics

  • Collaboration with cross-functional teams and production partners to bring the concept to life

Impact
Created an engaging, high-energy activation that strengthened brand recall and audience participation

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